Is UNDERboob the new cleavage? Celebs like Bella Hadid and Kendall Jenner have been trying the daring New Trend

Is UNDERboob the new cleavage? Celebs like Bella Hadid and Kendall Jenner have been trying the daring New Trend

Forget a provocative plunging neckline, or a cheeky sideboob, we’ve spotted a whole host of celebs making another type of style boob over the past few weeks. It’s all about showing off the ‘under-cleavage’ this season. From supermodel Bella Hadid to the Kardashian sisters, it seems this latest boob-flashing trend is a hit, on and off of the beach. But did Rihanna kick start the new cleavage craze? We saw models showing off their underboobs during the singer’s Fenty Puma A/W17 show at Paris Fashion Week back in March.

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